$12.37B
Approximately $12.37 billion in potential value is lost annually due to properties being sold without proper optimisation.
Here's what we know about your suburb.
Live medians, sale price range, market temperature and recent comparables — so your prep budget is anchored to real numbers, not averages.
Market insights · 2025–2026
Why premarket optimisation matters now.
Two of Australia's largest property studies — from realestate.com.au and InfoTrack — show a market that is slower, more informed, and less forgiving of underprepared listings. Here's what the data says, and what it means for your sale.
00 — Facts
The scale of value left on the table.
11.3 yrs
The average ownership period in Australia is 11.3 years for a house and 9.6 years for an apartment. Only 10–15% of owners sell a strategically optimised property.
~50%
Around half of all property sales are in absolute need of Uplifta's service as their property performance partner.
01 — Buyers
Today's buyers are taking longer, comparing more, and feeling the pressure.
44 weeks
Buyers are taking longer to secure a property
The average home-buying journey stretched to 44 weeks in 2024 — up from 34 in 2023 and just 23 in 2022.
What it means: Listings need to hold attention for months, not weeks. Presentation has to survive a long, comparative shopping process.
Source: realestate.com.au, Property Seeker Survey 2024 (n=631)
61%
Most buyers are stressed before they ever inspect.
3 in 5 buyers report feeling stressed, overwhelmed, anxious or nervous about the buying process. For first-home buyers it climbs to 67%.
What it means: Anything that reduces friction — clear condition, clean finishes, full information — converts hesitant buyers faster.
Source: realestate.com.au, Property Seeker Survey 2024 (n=1,388)
5+
Listings need 5+ standout features to grab attention.
Buyers now scan dozens of listings. Properties with five or more clearly presented features cut through; those with fewer get scrolled past.
What it means: Optimisation isn't just renovation — it's making sure the right features exist and are presented well in the campaign.
Source: realestate.com.au, Property Seeker Survey 2024
48%
Cost of living is the #1 cause of buyer hesitation.
48% of buyers cite cost of living as a delay factor, followed by property prices (41%) and interest rates (40%).
What it means: Buyers are price-sensitive. Properties presented as move-in ready avoid being discounted for ‘work needed’.
Source: realestate.com.au, Property Seeker Survey 2024 (n=4,820)
02 — Sellers
Sellers are achieving more — when they prepare.
76%
Most sellers hit their expected price — but not all feel it was fair.
76% of respondents bought or sold for their expected price in 2025. However, only 63% felt they paid or accepted a fair price; 32% were unsure.
What it means: Hitting your number depends on preparation and pricing strategy aligned with comparable sales — not on hope.
Source: InfoTrack, State of Real Estate Report 2025
83%
Buyer & seller satisfaction is at new highs.
83% of Australians rated their property journey as ‘excellent’ (50%) or ‘above average’ (33%) in 2025 — up sharply year-on-year.
What it means: The bar is rising. A poorly prepared sale stands out for the wrong reasons in a market that increasingly delivers excellent ones.
Source: InfoTrack, State of Real Estate Report 2025
23%
Nearly 1 in 4 still describe the experience as ‘average’.
23% of buyers and sellers said their experience was simply average — a meaningful gap between what's working and what's not.
What it means: Most of the difference is preparation: presentation, decisions made early, and alignment between vendor and agent.
Source: InfoTrack, State of Real Estate Report 2025
+21%
Daily share-listing activity is up year-on-year.
Despite negative sentiment toward the market overall, daily listing shares grew 21% YoY and saves grew 12% — buyers are still very actively researching.
What it means: Demand exists. Properties that present well are being shared and shortlisted; weaker presentations stall.
Source: realestate.com.au internal data, Sept 2024
03 — Premarket prep & ROI
Where every dollar of optimisation actually goes.
The works that move sale price the most aren't always the most expensive. Uplifta sequences only the upgrades that earn their keep.
+10%
Light cosmetic prep adds up to 10% to sale price.
Industry analysis consistently shows that paint, flooring, landscaping and styling — done before listing — return between 5% and 10% above the unprepared sale price for most family homes.
What it means: This is the Uplifta sweet spot: the highest-ROI works, sequenced before the campaign, with no over-capitalisation.
Source: Domain & realestate.com.au renovation ROI commentary, 2023–2024
$1 → $2
Kitchens & bathrooms typically return 2× their spend.
Targeted kitchen and bathroom refreshes — bench tops, tapware, splashbacks, tiling, lighting — return roughly twice their cost when matched to the suburb's price bracket.
What it means: We model the projected uplift per room before recommending the spend. If the maths doesn't work, we don't quote the work.
Source: Housing Industry Association renovation insights, 2024
3×
Styled homes sell up to 3× faster than unstyled.
Property Styling Australia data shows professionally presented homes spend significantly less time on market and attract stronger offers, particularly in the $800K–$2M bracket relevant to the South Coast.
What it means: Final styling sign-off is the last 1% that protects the entire optimisation investment. We coordinate it with your agent's launch.
Source: Property Styling Australia industry data, 2024
1 PM
One project manager removes the #1 vendor pain point.
Vendor surveys consistently rank ‘managing trades and timelines’ as the most stressful part of preparing a home for sale — ahead of price negotiation and contract review.
What it means: Uplifta's single point of contact owns trades, deliveries, agent updates and sign-offs so vendors stay out of the day-to-day.
Source: Aggregated vendor experience research, 2023–2024
Sources
Research credits
All statistics on this page are drawn from third-party industry research and remain the copyright of their respective publishers. Uplifta cites these findings for educational purposes only and does not claim ownership.
Property Seeker Survey 2024
realestate.com.au — independent research conducted by Starburst Insights, July 2024 (13,400+ Australians surveyed).
State of Real Estate Report 2025
InfoTrack — Insights from Australian Buyers and Sellers, drawn from 130,000+ respondents nationwide.
© realestate.com.au and © InfoTrack respectively. All rights reserved by the original publishers.
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